Through the Hawaii Coffee Association’s partnership with the Strategic Hawaii Agriculture Council, Hawaii commodity groups have unified to utilize USDA Foreign Agricultural Services funds to export to Canada.

Examples of past federal sponsorship include:

Trade Shows

  • Fancy Food Show
  • EAT! Vancouver
  • Specialty Coffee Association of America
  • Specialty Coffee & Tea Show (Canada)

Print Advertising

  • Hana Hou Magazine (Hawaii Airlines)
  • Roast Magazine
  • Air Canada

Hawaii Coffee Promotional Material

  • Posters
  • Bags

Reverse Trade

  • Sponsor cupping of Hawaii coffee for buyers to evaluate the specialty coffee scores
  • Trade associations